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Fire service goes pink for organ donation

September 3 2019

Fire Service vehicles in Burton-on-Trent are going pink to show support and raise awareness of organ donation.

The pink colour signifies the national organ donation campaign and is certainly something different for the Service which is bound to make some heads turns and that is exactly what we want

Burton Station Manager John Kitchener

Staffordshire Fire and Rescue Service is launching its new look fire engine and fire car on September 2 after working closely with the University Hospitals of Derby and Burton NHS Trust.

At a special event at Burton Community Fire Station the new vehicles were unveiled showing off the new colour and designed tailored to promote the organ donation message. 

The event was attended by partners from across the county including local MPs, representatives from East Staffordshire Borough Council, Lichfield District council, Tamworth Borough Council, The Lord Lieutenant Ian Dudson and organ donor families. 

Burton Station Manager John Kitchener said: “We really welcomed the opportunity to support such an important cause and work with our partner agencies. 

“A fire appliance will always catch the attention of the public and the hope here is that when people see the vehicles either attending incidents or carrying out prevention work in the community they will see the message and consider organ donation. This is something that really can save so many lives so we would encourage people to sign up. 

“The pink colour signifies the national organ donation campaign and is certainly something different for the Service which is bound to make some heads turns and that is exactly what we want.” 

Ian Poxon, Clinical Lead for Organ Donation at Burton sites for UHDB, said: “On behalf of everyone at the University Hospitals of Derby and Burton NHS Foundation Trust, I’d like to thank our colleagues at Staffordshire Fire and Rescue Service for working with us on this project.

“Organ donation is vitally important, so it will be fantastic to see the fire appliance and fire car out in the community helping to spread that message. An organ transplant can save or transform someone’s life, and we encourage everyone to talk about the topic and make themselves aware of the changing laws which come into force in England in 2020 - meaning all adults will be considered as having agreed to donate their own organs when they die – unless they’ve said that they didn’t want to be a donor.

“Sign the register today or register you wish not to donate - either way please don’t leave it till it’s too late for anyone to hear your voice.”​