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Road Safety Advocate

Role: Road Safety Advocate
Location: Northern Service Delivery Group
Responsible to: Community Safety Leads
Hours: Minimum of 8 hours per month (average over 6 months)

Overall function

To support and assist Staffordshire Fire and Rescue Service in the planning, coordination and delivery of road safety activities.

To deliver road safety messages to young people and adults across Stoke-on- Trent, Newcastle-under-Lyme and the Staffordshire Moorlands. This will include attending public events to promote current campaigns and delivering road safety presentations.

To support the work of Staffordshire Fire and Rescue Service with partner agencies to enhance the safety and wellbeing of road users in the community.

Principal activities

  • Assisting the safety leads to coordinate, publicise, deliver and complete any administration work relevant to road safety events and activities
  • Assisting the Central Prevent & Protect team to provide appropriate advice targeting at risk groups and those who are most at risk from a road traffic collision (RTC)
  • Delivering hard hitting road safety presentations to key stage 5 pupils and adults, covering the four most common factors that lead to death or life changing injuries utilizing the VF4 Ford Focus RTC Simulator car
  • Supporting the promotion and delivery of national, seasonal and local road safety events
  • Attending relevant training courses when required
  • Abiding by the policies and procedures associated with these tasks
  • Carrying out any other specific duties in support of the Corporate Safety Plan under the direction of the Community Safety Lead

Benefits for the volunteer

The placement will provide an opportunity to:

  • Be involved in delivering a valuable service to the community
  • Meet new people
  • Enjoy the experience of volunteering as part of a friendly team
  • Increase their confidence and gain new knowledge and employability skills
  • Provide valuable life long skills to young people
  • Increase computer literacy skills and administration experience
  • Contribute to the success of protecting people from RTC’s and providing a safer community to make Staffordshire the safest place to be


All volunteers will be required to attend a Corporate Induction Day and any additional relevant training sessions, as and when required, in order to meet the demand of their principal activities.

Person specification


  • Driving license. Have the use of a vehicle and be willing to enter into the ‘casual car’ user scheme. You will need to drive the VF4 Ford Focus ST to events
  • Presentation skills
  • Good communication and interpersonal skills
  • Clear written and verbal skills
  • Ability to achieve deadlines, work on own initiative and be self-motivated
  • Ability to work as a team member or as an individual
  • Maintain a flexible, positive and responsive approach to duties
  • Good administration and coordination skills, with a keen attention to detail


  • Knowledge of spreadsheets, databases and other computer tools
  • Experience of organising and coordinating events