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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

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Road Safety

Road safety

Here at Staffordshire Fire and Rescue Service we have a commitment, with partners, to reduce the numbers of people killed or seriously injured on our roads.

Inexperienced drivers and distraction is a lethal cocktail

You may think you’re used to multi-tasking: but texting and using the internet while you’re watching TV isn’t the same as doing so while you’re behind the wheel. Your reaction times are 50% slower while talking on a phone and you’re four times more likely to crash if you use a mobile while driving.

Distracted driving isn’t just dangerous for you – it puts your passengers, other drivers, cyclists and pedestrians at risk too.

Whether you’re younger or older, using a mobile phone, texting, using in-vehicle technologies (such as satnavs) and even eating can distract you from the road. Even if it’s just for a few seconds – that’s all it takes to have or cause a crash.

Please remember:

  • There’s no safe way to use a phone whilst driving – turn it off or put it on silent, and put it out of rea
  • Be a safe passenger – let the driver focus on the road.
  • Just drive – eating, drinking and smoking whilst driving reduces your reaction time.
  • Set your satnav or your sound system before you drive. If you need to adjust them, pull over in a safe place.

Our Resources

distraction poster young drivers leaflet

Our Partners


The partnership has its own dedicated website where you can find out all you need to know about road safety, whether you be a driver a parent or a teacher. Go to website.
“The Honest Truth Partnership” is working together to reduce anti-social driving and the number of young people killed or seriously injured on the roads. Go to website.
North Staffs Advanced Motorists are one of over 200 local advanced motoring groups which aims to improve driving standards by promoting a voluntary driving test at above the L-Test standard. Go to website.
Road Safety Week is held annually by the Road Safety charity Brake who aims to prevent road crashes through education and campaigns, and support people bereaved or seriously injured in road crashes. Go to website.
Resource for those looking for support or general advice about counselling after being involved or losing someone in a road traffic accident. Go to website.
The Central Government Department for Transport has a responsibility to reduce road deaths by educating and publicises a variety of marketing campaigns. Go to website.