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            <title>People Project Provides Protection</title>
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            <description>One of Staffordshire Fire and Rescue Service's most emotive campaigns will break new ground this week with the launch of SWAPP – the Staffordshire Wide Accident Prevention Partnership.</description>
            
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            <title>Positive Energy Scoops Award</title>
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            <description>South Staffordshire Council and Staffordshire Fire and Rescue Service have been celebrating after a joint project to keep local people warm and safe in winter scooped a top charity award.</description>
            
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            <title>Man Flees Bungalow Blaze</title>
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            <description>An 80-year-old man has been temporarily re-housed after a fire at his Smallthorne bungalow left the property uninhabitable.</description>
            
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            <title>Fire Destroys Family of Seven's Bedroom</title>
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            <description>A family of seven have had to move into temporary accommodation following a fire at their Cauldon home – but Staffordshire Fire and Rescue Service say it could have been much worse.</description>
            
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            <title>Protecting Business Premises</title>
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            <description>A Staffordshire Fire and Rescue Service innovation will safeguard the future of businesses across the county.</description>
            
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            <title>No Smoking Without Fire . . . ?</title>
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            <description>Staffordshire Fire and Rescue Service is urging residents to do something for themselves and their loved ones on No Smoking Day – 'Put it Out, Put it Right out.'</description>
            
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            <title>Update on Fire at St Georges Hospital</title>
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            <description>Investigations into a fire at the disused St Georges Hospital in Stafford have confirmed that the fire was started deliberately.</description>
            
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            <description>Firefighters have tackled a large fire at the disused St Georges Hospital on Corporation Street in Stafford.</description>
            
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            <title>Family from Rugeley are saved by Smoke Alarms</title>
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            <description>Smoke alarms fitted by Rugeley firefighters have potentially saved the lives of a family of four and their five Labradors at an incident last night in Western Springs, Rugeley.</description>
            
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            <description>Staffordshire Fire and Rescue Service were called to two separate road traffic collisions in Lichfield and Burslem yesterday. At both incidents, attending crews released casualties from the vehicles involved.</description>
            
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            <description>Staffordshire Fire and Rescue Service and NHS North Staffordshire have joined forces to protect families and their homes from smoke.</description>
            
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            <description>A chimney fire has ravaged a narrowboat in Denford today.</description>
            
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            <description>Lichfield firefighters are urging people to beware of using incense sticks following a house fire which was triggered by one.</description>
            
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            <description>Firefighters were called to two deliberate fires in Newcastle last night.</description>
            
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            <title>Birthday Blues as Candles Smoke</title>
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            <description>Staffordshire Fire and Rescue Service is once again advocating the importance of 'life-saving' smoke alarms after a family birthday party in Newcastle ended with eight people fleeing the property.</description>
            
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            <title>Smoke Alarm Plea After Electrical Fire</title>
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            <description>Burton firefighters are championing the life-saving properties of smoke alarms following a house fire in the town.</description>
            
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            <title>A Load of Rubbish</title>
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            <description>Green-fingered Staffordshire Fire and Rescue Service is making a positive contribution to the environment.</description>
            
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            <title>Incident at Brinsford Prison</title>
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            <description>Firefighters have this afternoon rescued a man who had fallen from the roof space in a boiler room within a residential block at Brinsford Prison in Featherstone.</description>
            
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            <title>Hanley Fire Station Farewell Day</title>
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            <description>&lt;p align=&quot;justify&quot;&gt;Firefighters will be waving farewell to Hanley Fire Station at an event being held to celebrate the end of an era. Hanley Fire Station Farewell Day is being held on Saturday 27th March from 12 noon - 4pm. &lt;/p&gt;</description>
            
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            <title>Action to Prevent Road Deaths</title>
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            <description>Staffordshire Fire and Rescue Service is urging drivers to be careful at the wheel following the death of a motorist in Uttoxeter – the county's third car fatality in a week.</description>
            
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            <title>Collisions Steer Safety Message</title>
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            <description>Motorists are being urged to be careful at the wheel following two road traffic collisions in the space of three hours.</description>
            
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            <description>A life-saving Staffordshire Fire and Rescue Service initiative has been&#160;revitalised to boost the county's elderly and vulnerable.</description>
            
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            <description>Firefighters have been serving up road safety messages at supermarkets in Lichfield.</description>
            
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            <title>Nursery Damaged in Deliberate Fire</title>
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            <description>Fire crews from East Staffordshire attended two deliberately started fires in Stapenhill, early on Saturday morning. The first incident, at the former Short Street Community Infants School, was reported at 5.42am.</description>
            
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            <title>Man Dies After Car Smash</title>
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            <description>A young man has died following a three-car smash near Cannock.</description>
            
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            <description>Firefighters rescued the tenants of a Brewood pub after a blaze trapped them on the first floor of the building.</description>
            
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            <title>A New Fire Station For Stone?</title>
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            <description>Residents and the local business community are invited to shape the future of Stone Fire Station.</description>
            
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            <title>Three Fires -Three Dead Pets</title>
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            <description>Staffordshire Fire and Rescue Service is urging pet owners not to take unnecessary risks in trying to keep animals warm during the cold snap.</description>
            
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            <title>New Era For Uttoxeter</title>
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            <description>This week signifies the end of an era as demolition work started on Uttoxeter Fire Station!</description>
            
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            <title>Women's Health in Focus</title>
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            <description>A healthy workforce is a productive workforce – that was the key message of a Women’s Health Day seminar held at Staffordshire Fire and Rescue Service headquarters.</description>
            
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            <description>Firefighters have expressed their disappointment at what they describe as a poor poor public response to safety campaigning launched in the wake of a fatal house fire in Newcastle.</description>
            
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            <description>&lt;br /&gt;Fire and rescue crews have attended a number of road traffic collisions overnight and this morning.&lt;br /&gt;</description>
            
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            <description>Newcastle firefighters are supporting a drive to boost the aspirations of young parents and teenagers.</description>
            
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            <description>Staffordshire’s Chief Fire Officer has stated that a fatal fire in the Staffordshire Moorlands last week could have and should have been prevented.</description>
            
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            <description>Staffordshire Fire and Rescue Service is supporting a partnership initiative to boost support for Lichfield’s elderly residents.</description>
            
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            <description>Staffordshire Fire and Rescue Service is urging people to heed its safety warnings following another four accidental dwelling fires over the weekend.</description>
            
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            <title>Your Fire Service Hero is …?</title>
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            <description>There is just one week left for members of the public to nominate their Fire and Rescue Professional of the Year!&lt;br /&gt;</description>
            
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            <title>Demolition of Uttoxeter Fire Station</title>
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            <description>Next week will signify the end of an era as demolition work starts on Uttoxeter Fire Station! The 50 year old station is being knocked down to allow a brand new community fire station to be built on the site.</description>
            
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            <description>A small fire broke out in a Chinese restaurant in Featherstone.</description>
            
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            <description>Corporate sponsors are being sought to help three intrepid firefighters in their bid to tackle the world’s most extreme endurance race.</description>
            
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            <title>Cottage Fire Investigation</title>
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            <description>Fire investigators are today investigating the cause of a fire at a cottage in Sheen in the Staffordshire Moorlands.</description>
            
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            <title>Ban The Pan for Chip Safety</title>
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            <description>A series of graphic public displays by Staffordshire Fire and Rescue Service will highlight the potential for tragedy of chip pan fires.</description>
            
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            <description>Firefighters have attended a fire at a cottage in Sheen, in the Staffordshire Moorlands, near Longnor.</description>
            
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            <title>Helping Vulnerable People</title>
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            <description>A drive to carry out fire assessments at the homes of vulnerable people has led to the completion of nearly 400 visits across the county.</description>
            
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            <description>Work to ready the Twyfords factory in Etruria for demolition was interrupted when a fire broke out on the first floor there.</description>
            
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            <description>Burton firefighters are urging people to NEVER use their mobile phones when they are behind the wheel.</description>
            
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            <description>Staffordshire Fire and Rescue Service is urging care in the kitchen with several cooking related 'celebrations' taking place in February.</description>
            
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            <description>&lt;p align=&quot;justify&quot;&gt;Staffordshire Fire and Rescue Service is urging members of the public to be more vigilant at the cooker after attending kitchen fires in Newcastle and Burton this weekend.&lt;/p&gt;</description>
            
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            <description>A &amp;pound;300,000 project will further enhance Staffordshire Fire and Rescue Service's commitment to sustainability.</description>
            
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            <description>A woman escaped unhurt after a chip pan fire in her Burton home.</description>
            
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            <description>Firefighters have this morning been tackling a fire in an outbuilding in Weston upon Trent. They were called to the incident at 6.20am.</description>
            
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            <description>Staffordshire Fire and Rescue Service is urging people to be careful burning their rubbish following a 'dramatic' chimney fire in Meir.</description>
            
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            <description>Firefighters will help to keep Lichfield’s elderly residents one step ahead of danger this festive season.</description>
            
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            <description>Biddulph residents are being urged to check their electrics are working correctly in the wake of a fire which broke out in the loft of a property in Castle View.</description>
            
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            <description>The rebuild of Uttoxeter Fire Station is this week another step closer as construction work starts. The state of the art community facility, to be located on the existing station site, will open in February 2011.</description>
            
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            <description>Teenagers from high schools around Tamworth (see notes to editors) are to be awarded next week after successfully completing a 12 week Student Firefighter course.</description>
            
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            <description>The new community room at Cheadle Fire Station will honour the memory of local man Robert Kell who died tragically in 2007.</description>
            
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            <description>Newcastle residents are being urged not to let Christmas cheer become Festive fear following a series of house fires in the town.</description>
            
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            <description>A recruitment day at Brewood station will give people the chance to explore career opportunities within the fire service.</description>
            
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            <description>Stafford firefighters will be giving out vital fire safety advice to students at an all day event that is to be held this Friday in support of the Student Brand Ambassadors campaign.</description>
            
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            <description>Staffordshire Fire and Rescue Service would like to remind people about the importance of having operating smoke alarms inside of their homes following a kitchen fire in Birches Head last night.</description>
            
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            <description>Rugeley's Debbie Hackett has received a prestigious award for her work alongside Staffordshire Fire and Rescue Service.</description>
            
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            <description>A time capsule buried in the foundations of a new station will help Staffordshire Fire and Rescue Service cement a place in the lives of Stafford residents for generations to come.</description>
            
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            <description>Firefighters attended a fire at a disused pub on Lightwood Road in Longton yesterday evening. The emergency call was received at 6.30pm.</description>
            
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            <description>Campaigning by Staffordshire Fire and Rescue Service has achieved a dramatic reduction in anti-social behaviour in a Stoke community plagued by teen crime.</description>
            
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            <description>The tragic death of a young motorist will drive home a Staffordshire Fire and Rescue Service campaign event on road safety.</description>
            
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            <description>A 19-year-old man has died after the car he was in collided with a tree on the Southbound carriageway of the A500 in Stoke.</description>
            
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            <description>Staffordshire Fire and Rescue Service has launched a campaign to boost British Armed Forces serving in Afghanistan.</description>
            
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            <description>Two people were taken to hospital suffering the effects of smoke inhalation after an incident involving a discarded cigarette in a Leek tower block.</description>
            
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            <description>The brand new community fire station at Sandyford is this week another step closer as construction work starts.</description>
            
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            <description>Staffordshire Fire and Rescue Service Chief Fire Officer/Chief Executive, Peter Dartford, will be accompanied on a fact finding mission at the new Fire Station site at Rising Brook by the Chief Executive of Stafford and Rural Homes, Karen Armitage.</description>
            
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            <description>Staffordshire Fire and Rescue Service were called to an incident on Ivy Court in Hixon last night.</description>
            
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            <description>Staffordshire Fire and Rescue Service have teamed up with local partners in South Staffordshire in an attempt to educate children in the Wombourne Community about fire safety in the home.</description>
            
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            <description>A disabled woman is now living with relatives after a fire at her Burslem home left the property uninhabitable.</description>
            
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            <description>Staffordshire Fire and Rescue have welcomed 14 new firefighters to the Service.</description>
            
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            <description>A smoke alarm saved the lives of four members of one Lichfield family during an arson attack on their home.</description>
            
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            <description>Student firefighters took giant steps to boost the profile of their club with a charity walk which has raised more than &amp;pound;1,000.</description>
            
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            <description>As temperatures drop and the dark nights close in Staffordshire Fire and Rescue Service is urging people to keep safe from harm in their homes.</description>
            
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            <description>In support of a new Private Members Bill being progressed through Parliament, Staffordshire Fire and Rescue Service is staging an event to champion the use of sprinklers in homes.</description>
            
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            <description>Firefighters forced their way into a Stafford flat to rescue an elderly man after fire broke out in his kitchen.Two crews from Stafford were called to the property in New Street, Foregate, at 4.08pm on Wednesday, November 4th.</description>
            
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            <description>Firefighters have spent the night tackling a fire at RA Wood Adhesives, Wolverhampton Road, Longford, Cannock.</description>
            
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            <description>Members of Stoke-on-Trent and Staffordshire Fire and Rescue Authority have enjoyed an 'out of this world' experience.</description>
            
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            <description>A call was received at 12.10am this morning reporting a fire at a building on Newcastle Street in Burslem.</description>
            
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            <description>Hoax callers are being sent a strong warning following the jailing of a Staffordshire man.</description>
            
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            <description>For the second year running Staffordshire Fire and Rescue Service, along with local partners, have raised a significant amount of money for Merryfields Special School in Newcastle.</description>
            
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            <description>As bonfire night approaches Staffordshire Fire and Rescue Service is urging people not to let fireworks destroy their fun. Statistics reveal firework-related injuries are more likely to happen at private family parties - with the under 17s most at risk.</description>
            
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            <description>Staffordshire Fire and Rescue Service has issued an urgent safety warning following six kitchen fires in North Staffordshire in the space of just 48 hours.</description>
            
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            <description>Hanley firefighters will this Saturday be taking part in the Chinese New Year Celebrations at the Potteries Museum and Art Gallery in the City Centre.</description>
            
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            <description>Firefighters from Abbots Bromley and Barton under Needwood were called to a house fire on Raven Road in Yoxall just before 2am this morning,</description>
            
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