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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Service backs City of Culture bid with ducks on fire trucks

01/12/2017

Staffordshire Fire and Rescue Service are getting behind the Stoke-on-Trent UK City of Culture 2021 bid.

"We are well and truly behind the City of Culture bid and when we heard about the team’s ‘Ay up duck’ theme in celebration of the local dialect we wanted to show our support in some way."

Brian Moss, Northern Service Delivery Group Manager

As part of the bid campaigners have been using Tim Beak, a yellow rubber duck, as a mascot that highlights the local dialect and this week he visited firefighters at Hanley Community Fire Station. They welcomed a number of ducks that will take up residence on the dashboards of their fire trucks in the final run-up to the UK City of Culture 2021 winner being announced in December.

Brian Moss, Northern Service Delivery Group Manager, said: “We are well and truly behind the City of Culture bid and when we heard about the team’s ‘Ay up duck’ theme in celebration of the local dialect we wanted to show our support in some way.

“In the lead up to the winner being announced next week our Stoke-on-Trent crews will find they have a unique addition to their fire appliances… they will all proudly carry a UK City of Culture 2021 rubber duck on their dashboards to show our backing of the bid.

“If the bid was successful it would lead to income generation which in turn will bring about a reduction in social deprivation, improving life for some of the most vulnerable members of our community, which is something we are passionate about achieving.”

Stoke-on-Trent City Council deputy leader Abi Brown, who is chair of the city’s bid, said: “It is great to see the fire service continuing to support Stoke-on-Trent’s bid. Our loveable rubber duck has had quite an adventure over the last few months, he has been into space, met the World’s Strongest Man and Premier League footballers, as well as visiting cultural destinations up and down the city. Now he is joining the emergency services – be sure to look out for him on his continued travels.

“The amount of support for the bid from businesses, groups and residents continues to delight and amaze – this bid is from the whole of Stoke-on-Trent, and we want everyone to show their pride and help us celebrate the final countdown to the winning city being announced.”

The winning city will be unveiled by a judging panel in Hull on Thursday 7 December. Stoke-on-Trent is up against Coventry, Paisley, Sunderland and Swansea for the title UK City of Culture 2021.

You can show your support for the UK City of Culture 2021 bid by following @sot2021 on Twitter, liking the facebook.com/sot2021 page and posting to social media with the hashtag #sot2021.